Detsky Mir Expansion Strategy

detsky mir Retail chain started a trajectory of steady growth Robust like-for-like sales(1) (RUB m) Group's retail chains expansion (2) # of stores Total space (sqm 000s) Selling area (80%) 4.7% 5.7% 3.5% 7.5% 5.0% 5.9% 4.0% 7.9% +4.0% 3,2% 880 846 5 21 225 22 11 58 2,9% 7,9% 7,4% 4,3% 4,7% 3,9% 4,5% 4,4% 4,5% 1,4% 1,2% -0,4% -0,4% -2,5% -2,7% Q4'19 Q4'20 Q1'20 Q1'21 Q4 '19 Q4'20 Q1'20 Q1'21 Russia Number of tickets LFL Russia & Kazakhstan & Belarus Average ticket LFL 772 837 +6.5% 1123 1054 Q1'20 Q1'21 Q1'20 Q1'21 Detsky Mir ELC&ABC Zoozavr Detmir Pick-Up Points (PUPs) (1) LFL revenue growth in Russian rubles, LFL number of tickets growth and LFL average ticket growth are based on stores in operation for at least 12 full calendar months preceding the reporting date. A store is considered comparable and is included in the calculation of the monthly like- for-like if the difference between the number of days worked in comparable months does not exceed three working days. (2) In order to improve margins by accelerating the opening of our small-format Detmir Pickup stores, the Group decided to close its ELC and ABC stores in Q3 2020, which accounted for 0.8% of total Group revenue in 2019. Source: Company data. 31

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