90-day game plan
Top 7 Market Cohort Analysis- mature locations
January 2019 location cohort; Membership and Service revenue and Location Contribution Margin are for 1H 2019 ($mm)
occupancy
Location
Contribution
Margin (%)
Non-cash GAAP
straight-line lease
cost as a % of
membership and
service revenue
Benefit of non-cash
amortization of
lease incentives as a
% of membership
and service revenue
14.2K
San Francisco
6.5K
10.9K
2.7K
2.4K
7.0K
Washington DC
8.1K
6.1K
7.2K
1H 2019
New York
London
1H'19 Average 1H'19 Average total Implied Implied Enterprise
Desks
35.1K
memberships
32.4K
13.2K
5.8K
92%
93%
13%
21%
$135
$67
ETTITT
Los Angeles
Boston
Chicago
9.3K
membership %
Membership &
service Revenue
Location
Contribution Margin
$29
21%
4%
(5%)
$16
24%
0%
(4%)
90%
30%
$27
$9
34%
3%
(4%)
86%
88%
87%
89%
21%
28%
37%
23%
$32
$8
26%
3%
(8%)
$9
$2
27%
(1%)
(6%)
$19
$7
38%
1%
(7%)
$25
$2
7%
17%
(6%)
Top 7 markets
85K
76K
90%
20%
$312
$73
23%
4%
(5%)
Top seven market KPIs as of June 1, 2019 (for reference only)
As of June 1, 2019
Desks
Total memberships Occupancy
% Enterprise
memberships
New York
35.1K
32.5K
93%
13%
London
14.4K
13.5K
94%
20%
San Francisco
Los Angeles
Boston
Chicago
6.5K
5.9K
91%
29%
10.9K
9.6K
88%
21%
2.7K
2.3K
87%
30%
7.0K
6.2K
89%
37%
Washington DC
Top 7 markets
8.2K
7.4K
89%
24%
85K
77K
91%
20%
*Represents January 2019 cohort of locations vs. April 2019 cohort of locations included in Top 7 Market analysis in Investor Presentation
**Location Contribution Margin includes impact of non-cash straight-line lease cost and benefit of non-cash amortization of lease incentives
Note: Enterprises defined as members with 500+ employees; Mature locations defined as locations that have been open for more than 24 months; Locations are considered mature as of the beginning of the period, January 2019. New York market includes Astoria, Brooklyn, Long Island City; San
Francisco includes Berkeley, Emeryville, Mill Valley, Mountain View, Oakland, and San Mateo; Boston includes Cambridge; Los Angeles includes Burbank, Costa Mesa, Culver City, El Segundo, Irvine, Long Beach, Manhattan Beach, Pasadena, Playa Vista, Santa Monica, and West Hollywood; Washington
DC includes College Park and McLean. Locations exclude JVs, India, two We Live locations, and corporate headquarters
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