lastminute.com IR Presentation
Multi-layer plan supported by clearly defined strategic pillars to capitalize
on the online travel market levers
Demand
Conversion
Loyalty
Operating
Leverage
• Increase Flight and hotel
volumes through META
channels
• Expand hotel, TO and
Ancillaries supply
• Expand B2B
partnerships
• Optimize performance
marketing
• Brand marketing
investments
•Further develop our
FinTech capabilities
• Price advantage driven by
ancillaries
⚫Improve Customer
Experience
●Invest in our App
• 2x repeat booking
frequency on app vs.
mobile web and desktop
• Improve Customer
satisfaction and
customer service
Increased profitability
due higher demand,
increased conversion and
repeated bookings
• Further cost structure
improvements
• Generate margins out of
cancellations
S
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