Zapp's DFM for Electrification Opportunity in the Two-Wheeler EV Market
Zapp is in the Sweet Spot for Transitioning European Bikers
Zapp's positioning appeals to both upsizing ICE step-through buyers and downsizing ICE step-over buyers
Step-Through/Scooter
YAMAHA
HONDA
HONDA
NMAX 125
PCX 125 SH125/150
YAMAHA KYMCO
HONDA
Xmax 125 Agility 125 SH350
WAP3 €3,585
TCO² €7,839
ZAPP
Step-
Over/Urban
YAMAHA
Adventure Class
Kawasaki
YAMAHA
Z900
R 1200/1250
GS/GA
WAP³ €16,081
MT-07
TMAX 500/560
WAP3 €10,303
TCO² €16,681
TCO² €25,259
i300
Price €7,490
TCO² € 10,254
Top 10 Best-selling ICE Motorcycles
in Largest European Market¹
WAP³ €7,515
TCO² €13,225
7)
2021 data based on top-10 best selling motorcycle models in largest European markets except UK
2)
3)
Total cost of ownership(TCO) includes estimated 5 years cost of service, tax, fuel/electric, government fee, insurance and oil change calculated based on annual distance of 4,800 mile
Weighted average price (WAP) is calculated on top-10 best selling in largest European market except UK
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