Investor Presentaiton
What have we achieved since IPO?
All FY20 annual priorities set at IPO have been completed
Australian
Family
Lawyers
LAUNCH AFL 2.0
Launched in January 2020
and has driven improved
marketing performance in
H2 (volume of leads and
cost per lead)
EXPAND INTO (1) NEW
GEOGRAPHY
RECRUIT (2) LATERAL
HIRES
Expanded into 4 new
regions being Brisbane,
Canberra, Sunshine Coast
and Adelaide
In addition to office
expansion hires (x3),
recruited 2x additional
lateral hires in existing
offices in Brisbane and
Melbourne
IMPLEMENT SALESFORCE
AND STRENGTHEN THE
MARKETING TEAM
Salesforce implementation
completed in January 2020
Created Marketing Advisory
Board and appointed new
Chief Marketing Officer
ESTABLISH ADDITIONAL
SERVICE LINES
Launched Binding Financial
Arrangements
Launched AFL Assist due to
COVID
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