Investor Presentaiton

BEAUTY - Sales Rs.216 Crs. +13% Rs.204 Crs. +7% (excl. Distribution) Strong customer engagement with 160K make-overs contributing 17% - Fragrance outperformed, +16% - - - Launched SSBeauty Store at Elante Mall, Chandigarh (Vs Q1 FY23) Network Offline count Standalone 78 Shop in Shop 57 SSBeauty 11 Total Offline 146 Online Shoppersstop.com SSBeauty.com Sales and Contribution % 18% 16% 16% 13% Introduced "Virtual Try On and Skin Analyzer" at SSBeauty store for virtual try on make-up experience Launched 23 brands across categories viz; KilianParis, Lancome, Olaplex and Farmacy 190 204 Arcelia (Private Brand) 148 80 SKUs launched across categories; Portfolio of 500+ SKUs 45 Q1FY20 Q1FY22 Q1FY23 Q1FY24 17

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