Financial Metrics and Free Cash Flow Analysis
Advertising Revenue by User Geography
In Millions
$32,639
$3,220
$28,580
$28,276
$28,152
$27,187
$26,998
$27,237
$25,439
$2,857
$2,963
$6,183
$3,169
$2,512
$2,949
$3,047
$2,434
$5,152
$21,221
$4,703
$5,398
$5,835
$5,661
$5,717
$1,980
$4,735
$8,174
$4,202
$6,822
$7,205
$6,821
$6,360
$5,707
$6,373
$6,364
$5,051
$15,062
$13,150
$13,366
$13,094
$11,897
$12,024
$12,788
$12,766
$9,988
Q3'20
Q4'20
Q1'21
Q2'21
Q3'21
Q4'21
Q1'22
Q2'22
Q3'22
Rest of World
Asia-Pacific
Europe
US & Canada
Meta
Our revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenue-generating activity. This allocation differs from our revenue disaggregated by geography disclosure in our
condensed consolidated financial statements where revenue is geographically apportioned based on the addresses of our customers.
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