Investor Presentaiton
INNOVATION
QANTAS LOYALTY
Market leading assets and capabilities
QFF PROGRAM
■ Award winning
■ Product innovation e.g., Qantas Cash
Reinforcing communities e.g., Qantas epiQure,
Qantas Golf
DATA ANALYTICS
■ 27 years of demographic and behavioural data
■ Analytics capability, strengthened by Taylor Fry
BRAND
■ Iconic Australian brand
10.7 m
members
~50% of Australian
households 1
Only program to include
1.3b
7.8m valid
email addresses billings
with
33% Open rate
average
open rate 66% external 2
all major credit card issuers
& a primary supermarket chain
Exclusive access to
Classic Flight Rewards
Underpinned by an innovation
capability and culture
in Australia & New Zealand
1.5b customer
100+
52% of members
transactions
15 segmentation models
earn
partners
interact with program
each month
Source: Qantas Loyalty analysis. Note: All figures are as at April 2015 unless otherwise stated. 1. ~50% as at February 2014. Source: Experian. 2. FY14
103View entire presentation