GROWTH STRATEGY
APPENDIX
Summary P&L
$ in 000s
Revenue
Marketplace
Retail
Institutional
Total Marketplace
Management
Appreciate
2020A
2021A
2022E
2023E
$2,133
$3,438
$6,292
$23,721
898
2,700
12,719
31,896
$3,031
$6,138
$19,010
$55,618
Franchise
Total Management
Total Revenue
Gross Profit & EBITDA
Marketplace
GP %
Management
GP %
Total Gross Profit
GP%
Operating Expenses
% of Revenue
EBITDA (1)
Management Fee Revenue - Retail
8,661
7,426
6,613
11,313
Placement Revenue
Retail
5,573
5,017
7,757
21,506
Other Revenue - Retail
3,960
3,702
3,892
8,471
Retail
$18,193
$16,145
$18,262
$41,289
Management Fee Revenue - Institutional
$2,569
$2,224
$2,644
$5,965
Placement Revenue - Institutional
$1,653
$1,296
$2,848
$5,003
Other Revenue - Institutional
$1,175
$793
$1,125
$3,703
Institutional
$5,396
$4,313
$6,617
$14,672
$1,668
$1,514
$1,412
$1,513
$25,258
$21,973
$26,292
$57,473
$28,289
$28,111
$45,302
$113,091
$1,519
$3,197
$13,037
$36,465
50.1%
52.1%
68.6%
65.6%
$12,567
$9,839
$11,044
$27,672
49.8%
44.8%
42.0%
48.1%
$14,086
$13,035
$24,081
$64,137
49.8%
46.4%
53.2%
56.7%
13,159
12,836
19,861
41,509
46.5%
45.7%
43.8%
36.7%
$927
$199
$4,220
$22,627
EBITDA %
3.3%
0.7%
9.3%
20.0%
Note: See slide 43: Financial Model Assumptions
(1) 2020A and 2021A represent Adjusted EBITDA figures; see slide 46: EBITDA Reconciliation
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