B2B Growth Avenues

B2B Back to Growth Post Pandemic B2B Subscribers - EoP Slight growth in FR, offset by decrease in Row B2B ARPU ARPU Ex. BR 4.5 4.3 4.4 Improved geo mix m 3.9 4.0 3.8 2.5 2.3 2.3 × ROW 2.8 2.9 2.8 II €m B2B Revenue % growth yoy -10% -2% +5% Launch of recent partnerships 112 109 107 FR 1.1 1.0 1.1 FY 20 FY 21 H1 22 FY 20 FY 21 H1 22 FY 20 FY 21 LTM Jun-22 Source: Company information. 41

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