Strategic Expansion and Growth
Asia
Capturing structural consumer demand for H&P
Growing awareness and demand for wellness and insurance
pulse
Kil
91%
Hong Kong consumers
would retain life insurance
even if financial position is
disadvantaged by
Covid-191
46%
Asian consumers
searched for new
insurance policies¹1
58%
Asian consumers
desire access to
Value-Added-
Services (e.g. virtual
GP)1
59%
Asian consumers
look for more
flexible conditions
(e.g. added to
cover)1
60%
Mainland Chinese
visitors prefer to
conduct Cl medical
treatment in HK²
Mainland visitors' preference for
medical treatment²
% of HK consumers willing to
retain different types of expenses
73%
68%
59%
Minor illness
Critical illness
Eating out expenses
28%
Gym membership
41%
54%
66%
83%
47%
Education
81%
31%
Cable TV / internet
86%
services
Life insurance
premiums
91%
T
1. Swiss Re COVID-19 Consumer Survey, April 2020.
2. Based on 2Q20 MCH Sentiment Tracker conducted through online survey by Nielsen online panel on behalf of Prudential Hong Kong. Survey results are based on sample size of 450. CI = Critical illness
PRUDENTIAL
57%
56%
60%
34%
13%
In China In HK
In China In HK
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