Investor Presentaiton
FireTrac Opportunity and Business Model
Multi-Billion Dollar Global Data Opportunity
Underserved Market of Addressable Subscribers
1/6 of US population is directly impacted by wildfires
Current fire data is controlled by wildfire agencies with limited to
no access publicly available to those who need it most
FireTrac is designed to provide data directly to citizens,
landowners, insurance companies, utilities, municipal and county
governments and potentially federal agencies
Sizing the Market Opportunity
~45 million
Bridger estimated US Households in fire prone areas
~5 million
Illustrative longer-term
market for Fire Trac
Business Model & Illustrative Revenue Opportunity
Annual subscription-based revenue model with user-friendly
Fire Trac website and mobile app
Subscriptions forecasted to range from $50-$120 annually per user
Initial rollout is expected to focus on consumers and domestic
market, while future versions will target enterprises and
incorporate additional applications
Estimated ~45 million US households in at-risk fire areas
Bridger believes that adoption of Fire Trac could translate into $375+
million incremental long-term revenue (1)(2)
With adoption from 1 million users, Bridger could still recognize
an additional $75 million in incremental annual revenue (2)
~1 million
users
Potential near-
term target
FIRE
TRAC
~1 million
users
Source: US Forest Service, Washington Post and Bridger management.
(1)
(2)
Calculated as approximately 5 million potential long-term users multiplied by $75 annual illustrative average subscription fee.
FireTrac revenue estimates should be viewed as illustrative and are not currently contemplated in the Company's revenue forecast.
~$75 annual
average sub/
user
~$75 million
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