Saga's Superbrand Strategy
SAGA MEDIA
GROWING A GLOBAL AUDIENCE
People over 50 account for roughly a quarter of
internet usage
Exceptional.com will reach approximately 0.5m
users per month by the end of 2023/24
This will grow to c.10m monthly users by
2027/28, generating 136m monetisable sessions
over the year
We expect to convert c.2% of the new user
proportion to registered Saga customers
By 2027/28, we expect 60% of the audience to
be US-based, which will mean Saga group will be
able to market new affiliated products and
services to over 400k US Saga customers
Audience growth and mix
Registered users
US users
UK users
4.0m
8.0m
48 Capital Markets Event - Saga's Superbrand Strategy
2.0m
0.8m
2023/23
14.0m
2024/25 2025/26 2026/27 2027/28
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