Inspirato Financial Projections and Business Highlights
INSPIRATO
3. Unit Economics
Rapid payback periods validate sales and marketing spend
Pass
Indicative Monthly Subscription Contribution Margin': ~40%
Payback Period - Month-to-Month: 3 months
A
B
Payback Period - Pre-Paying²: 6 months
A
B
+1,000
Club
Indicative Monthly Subscription Contribution Margin': ~67%
A Payback Period-Month-to-Month: 12 months
Payback Period - Pre-Paying?: 14 months
B
#
B
+400
+400
+400
+400
(5,350)
+2,500
+1,000
+1,000
+1,000
+1,000
+1,000
(5,350)
+400
+400
+600
+400
+400
CAC³
M1
M2
M3
M4
M5
M6
CAC³
M1
M2
M3
M4 /
M11
M12
M13
M14
Customer Acquisition Cost (CAC)³ ($)
Enrollment Fee
(Assumes 100% Margin Contribution) ($)
Monthly Subscription ($)
Source: Company financial model
Notes:
1.
2.
23
3.
Inspirato calculates indicative monthly subscription contribution margin as the weighted average margin of dues, residence, hotel and idle activities which are fully burdened for both COGS and OpEx expenses associated with delivering of these activities. For the avoidance of doubt, these indicative margins do not include
overhead costs and certain operating costs unassociated with delivering of these streams of revenue. Actual monthly subscription contribution margin for these revenue streams have historically varied greatly from month to month depending on the activity usage of the passholder. Indicative monthly subscription
contribution margin is included for illustrative purposes only. Monthly subscription contribution margin takes into consideration direct contribution associated with each subscription and utilization mix of activities for each subscriber
Payback period shown is based on the revenue recognition schedule rather than cash flow; current assumed margins for illustrative purposes based on management estimates
Customer Acquisition Cost ("CAC") is calculated as total customer acquisition spend divided by customers acquired for a given period
CONFIDENTIAL 28View entire presentation