Investor Presentaiton
Growth Priority 1: Focus on customers in difficult times help us make progress on
Strong in Poland
Grow selection
SEARCH
co
PLN
Free debat
Priority 1
Retail basics
Sharp pricing
allegro
BLACK WEEK
-70%
Advertising
Improve convenience
e9
JAKOŚĆ
OBSŁUGI
2023
Artykuł sponsorowany
Jak prezentują się
Samsung Galaxy S23,
S23+ i S23 Ultra?
mki na zdjęcia
Double-digit YoY growth in new
merchants acquisition
>290m active offers, and 32%
YoY growth of unduplicated
offers
>160 new significant brands and
retailers added to the platform
Go-to platform for online
shopping, with lowest price for 9
out of 10 most popular products¹
Strong increase in the number of
price-monitored products
Attractive deals for increasingly
price-conscious buyers offered
during Q4 campaigns: Smart!
Week, Black Week and Christmas
•
Received Star of Customer
Service Quality Award² for 6th
consecutive year
Christmas order delivery cut-off
extended by two full days, driving
incremental GMV
The most popular e-comm app in
Poland by total time spent and
cumulative downloads with >11
million avg monthly active users³
Advertising revenues up +29.7%
YoY, >2x faster than GMV growth
in Q4
Key growth drivers:
°
Rising merchants penetration
о
Expanding internal inventory
0
Higher ROI for advertisers
enabled higher bidding and
cost per click
1. Lowest price on Internet as measured by PDR - Price Defect Rate
2. Star of Customer Service Quality - awarded based on customers' opinion survey, carried out by the Polish Quality Program
3. Allegro as the most popular e-commerce app in Poland, by average monthly active users, cumulative downloads, and total time, data as of Q4 2022 by data.Al
| 7View entire presentation