Future Growth Strategy and Financial Overview
SUSTAINABLE COMPETITIVE ADVANTAGE
ROBUST DISTRIBUTION MODEL
Total Number of
Outlets
% of Revenue
MBO
2,200+
NCS
EBO-COCO
164
21
MONTE CARLO,
THE
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EBO-FOFO
207
mil t feel
63.1%
36.9%
Contribution - FY16
(NCS Contribute less than 10%)
Distribution Sale
Model
Outright Sale
Pre-Booking of Orders SOR Sale or Return
/ Outright Sale
Inventory owned by
MCFL
Pre-Booking of Orders
Outright sale
Inventory Risk
No
Yes
Yes
Minimal-5-15 % of
Products Return
Allowed
Discount Sharing
No
No
Payment Collection -
Credit Risk
Exclusive Commission
Agents are Liable to
Reputed Retail Chains
pay
Yes
Yes, Range from 5% to
17.5%
Bank Guarantee's and
PDC taken from
Franchise
ROBUST DISTRIBUTION MODEL ASSURES MINIMAL INVENTORY RISK AND CREDIT RISK.
TILL DATE, THERE HAS BEEN NO BAD DEBTS OR RECEIVABLES WRITE OFF FOR THE COMPANY
MBO Multi Brand Outlet EBO - Exclusive Brand Outlet NCS - National Chain Stores
COCO Company Own Company Operated FOFO - Franchise Own Franchise Operated
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