Preparing for the Future - 6 Core Investment Areas
Hyundai Card
1 Members: Expand thru PLCC & online channel (cost, efficiency)
Members (KRW K, mn)
134
102
50
31
2
PLCC: Continually signing new partners (Starbucks, Baemin, Socar in 2H)
(HMC, KMC, Emart, ebay, Costco, SSG.com, GS Caltex, Korean Air)
Volume: Balanced growth of Credit Purchase and Financial
Products by reinforcing channels with competitive edge
7.16
7.73
8.67
8.92
'17
'18
'19
H1 20
Acquisition
costⓇ
Total
members
Online+PLCC
40.9%
53.6%
80.2%
77.8%
mix®
Credit Purchase: Increased due to auto and Costco volume
Financial Product: Member expansion led to growth
Volume (KRW tn)
Prime mix
56.7%
60.7%
61,3%
51,8%
in volume
119
12.6
110
Financial
Product
3
Profits: Increase from cost structure optimization
67.6
71.0
76.9
63
39.5
Credit
Purchase
'17
'18
'19
H1 20
Card related cost: Reduced acquisition cost, renewed high-cost
cards and continually enhanced personnel efficiency
Bad debt expense: Ratio decline from decreased delinquency rate
4 Treasury
5
LO
Funding Sourced alternative facilities (bank loan, ABS, etc.)
to preemptively tackle short-term market crunch
Liquidity: Increased focusing on cash (6M Coverage 110% → 130%)
New growth engine: Enhance digital capacity
to transition into a data science company
Built big data platform through PLCC partnership and developed
independent/cross-marketing tools
Per member
2 Individual
③In acquisition 4 Financial Product
38
Profits (KRW bn)
2.1%
2.1%
1.9%
1.6%
Bad debt
expense ratio
259
201
220
214
IBT
'17
'18
'19
H1 20
Liquidity (KRW tn)
151.6%
136.0%
128.7%
128.2%
ALM
0.9
Cash
1,0
0.8
0.9
1.7
2.0
2.5
Credit line
1.5
'17
'18
'19
H1 20
⑧HYUNDAIView entire presentation