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Investor Presentaiton

Home TAM of TAM of Home Domain 88 Approaching to ¥800 billion TAM related to personal financial services through business development and business alliances. PFM 33 million people *1 ✗ ¥6,000*2 ¥200 million Asset management ¥15 trillion *3 1% *4 = ¥150 million Electricity ¥5 trillion *5 ☑ 2% *4 == ¥100 million Insurance ¥4 trillion *6 5% *4 = ¥200 million Real estate ¥4 trillion *7 ✗ 2% *4 ¥80 million FP consultation 3.5 million people*8 ¥20,000 *4 ¥70 million Total ¥800 million *1 Net banking users. Calculated by the Company by estimating the total number of Internet banking users in Japan based on the number of Internet banking accounts at five metropolitan banks, and the "White Paper on Financial Information Systems 2016". *2 Annualized premium charge for Money Forward ME. *3 The total amount of financial assets in the accounts linked to the personal services provided by Money Forward ME and Money Forward X as of the end of May 2021. When the same account is linked to multiple accounts, the amount is calculated in duplicate. *4 Commission rate the Company receives, estimated based on other companies' services.*5 Market size of new electric power companies. Estimated by Money Forward, Inc. based on "Population, Demographics and Households Based on the Basic Resident Ledger" by the Ministry of Internal Affairs and Communications, "Progress in Total Liberalization of Electricity and Gas Retailing" by the Ministry of Economy, Trade and Industry, "General Contact Points for Government Statistics (e-Stat)," and "Household Income and Expenditure" by the Ministry of Internal Affairs and Communications. *6 New subscription fee for individual insurance contracts. Calculated by the Company based on The Life Insurance Association of Japan's 2020 "Trends in Life Insurance" and the FY2019 Survey on "Life Insurance Coverage (preliminary version)". *7 Market size of the existing condominium market in Tokyo. Based on "Trends in the Tokyo Metropolitan Area Real Estate Market (2020)" by the East Japan Real Estate Information Network. *8 Of the number of new individual insurance contracts purchased, annual premiums paid by those who purchased through insurance agents. Based on the Life Insurance Association of Japan's 2020 "Trends in Life Insurance" and the Life Insurance Culture Foundation's "National Survey on Life Insurance (Preliminary Version)" for FY 2008.
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