AB InBev Financial Results
In Europe, our volumes grew by low-single digits in 2022 compared to 2021. We continued to premiumize our portfolio in
Europe this year with our premium and above premium brands now making up over 55% of our revenue. Fueled by the
consistent execution of our strategy and increasing portfolio Brand Power, we expanded or maintained market share in
more than 80% of our key markets in 2022. Our DTC product, PerfectDraft, expanded its shopper base to over 320 000
households and has more machines in homes than there are pubs and bars in the UK and France.
In South Africa, we reported a high-single digit increase in volumes in 2022 compared to 2021. The momentum of our
business continued in 2022, delivering all-time high total volumes with beer market share ahead of pre-pandemic levels in
2019, according to our estimates. Through focused commercial investment and the consistent execution of our strategy,
we increased the overall Brand Power of both our beer and Beyond Beer portfolios. Our leading core brand, Carling Black
Label, grew by mid-teens and our premium, super premium and Beyond Beer portfolios all delivered a double-digit increase
in volume. Over 60% of BEES customers are now also BEES Marketplace users.
In Africa excluding South Africa, volumes declined in Nigeria due to ongoing supply chain constraints and a soft industry.
BEES is now available in Tanzania and Uganda.
Asia Pacific total volumes increased by 0.6%.
In China, the industry was impacted by COVID-19 restrictions throughout the year. Volumes declined by 3.0% in 2022
compared to 2021. Despite the significant impact of these restrictions, in 2022 our premium and super premium portfolio
delivered volume growth ahead of pre-pandemic levels in 2019. We continued to progress our expansion strategy, with
Budweiser reaching all-time high Brand Power this year. Budweiser and our super premium portfolio grew volumes by
double-digits in more than half of the expansion cities despite the impact of restrictions. The roll out and adoption of the
BEES platform has accelerated with over 40% of our revenue through digital channels in December.
In South Korea, in 2022, we reported a volume growth of high-single digits driven by the strong performance of our local
champion, Cass. Our total market share expanded this year with gains in both the on-premise and in-home channels.
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