Executive Summary H1 23 Results slide image

Executive Summary H1 23 Results

Leader in Digital Banking and Innovation Overview liv is Emirates NBD's digital bank with over 450,000 customers. It has been refreshed with a new product portfolio and value proposition, focused on enabling the Gen Now to "Liv Ahead". Key products: О Liv Bonus Multiplier Account - A gamified savings/current account providing up to 3% increment on salary for banking more with Liv Liv Money Ahead - A rewarding Fixed Deposit account providing upfront interest of 4%, with a lock-in period of 120 days during the campaign 。 Liv World Credit Cards - Allow one- click switching between reward programs, without requiring a change of the card number or card plastic BE READY FOR MORE MONEY liv ahead liv WORLD PLATINUM DEBIT mastercord لا Liv Goal Account - A savings accounts through which customers can set specific goals and set up rules to save for them in a targeted way Liv Young - Enables parents and guardians to open a mobile-based account for their children and wards between the ages of 8 to 17 • Key Digital Developments Enhanced everyday banking app ENBD X launched with 150+ services, including 100+ STPS Launched a digital wealth platform, embedded in ENBD X, enabling customers to trade >11K global and local equities and ETF across 21 global and local stock exchanges Enabled instant journeys across accounts, credit cards, and personal loans on tablet banking, reducing back-office processing significantly Upgraded website platform to best-in-class Sitecore CMS, enabling faster performance and improved security Accelerated ATM cash withdrawal by 2.6x through journey optimizations Revamped WhatsApp banking application, activating 14 high-use journeys Transactions via digital channels Eligible Retail Business customers digitally active Eligible Corporate clients opting for digital platform 2021 2021 2021 96% 84% 91% 98% 85% 91% H1 2023 H1 2023 H1 2023 7
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