UFC W Investor Presentation

UFC W INVESTOR PRESENTATION APRIL 2023 Leveraging Endeavor's Flywheel to Drive Value Creation As evidenced by UFC success WHAT WE ACHIEVED UFC WHAT WE BROUGHT ENDEAVOR CAPABILITIES GLOBAL FAN BASE EXPANSION +75M Fan Base Growth Since Jan-2021 Entered new markets (France), investment in local stars (China, Mexico), strong content promotion DOMESTIC MEDIA RIGHTS Meaningful AAV Growth Since Prior Contract Broad and strong relationships to maximize value from U.S. rights INTERNATIONAL MEDIA RIGHTS 100%+ AAV Growth1 Since IPO Leader in international rights with 30+ IMG Media offices and global sales force enhancing global rights value SPONSORSHIPS 3x+ Sponsorship Revenue Since 2017 Note: Figures are as of FY2022. AAV refers to Average Annual Value. Fan base grew from 625M in Jan-2021 to 700M+ today (source: YouGov). 1. Calculated as the simple average of AAV increase by territory, which compares AAV of previous media rights deals to AAV of new media rights deal for each territory. Global sales force with deep relationships with major brands worldwide PG.22

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