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Investor Presentaiton

HSBC - a powerful brand in France HSBC Silleurs Votre banque, partout dans le ▸ Ouvre-toi sur le monde avec HSBC BBC IN HSBCHE • Excellent progress in establishing the brand since rebranding in November 2005 • Global Brand awareness (¹) of around 60% among target clients compared to just 16% in November 2005, which increases to more than 75 % in the Paris region Considered the most dynamic bank (1) by more than 65 % of our target clients and by more than 80 % of our actual clients (1) Source: Synovate survey (December 2007) - sample size of 300 with an annual revenue equal or higher than EUR36 000 HSBC ☑ 3

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