Annual Integrated Report
Annual Integrated Report
Table of Contents
Introduction | Value Creation | Economic Performance | Environmental | Social | Governance | Appendices
[203-2; 3-3] Material topic: ESG Culture
Social and Cultural
Investment
Through social programs and projects, we provide support
to socially vulnerable individuals from various regions of the
country, such as children, adolescents, and elderly individuals
whose rights have been violated. We also assist young people
and adults who wish to enhance their professional qualifications
or improve their ability to generate income, with a keen eye on
the professions of the future and a focus on social and emotional
skills.
We also seek to extend our collaboration for the cultural
development of society. Our efforts are directed towards
broadening the population's access to the arts through
institutional initiatives, investment in cultural facilities, and
sponsorship of programs and projects.
These initiatives are described in greater detail below.
Growth strategy
In the latest edition of Friend of Value, we invested in multiple
initiatives with the aim of scaling up and strengthening both the
program and its associated efforts.
•
We trained over a thousand commercial representatives,
who were entrusted with the task of motivating customers to
participate;
•
Robson Nunes, an actor and influencer, participated as our
external spokesperson; and
• We invited Pernambuco artist J. Borges, a master in the arts
of string and woodcutting, to craft three commemorative
woodcuts, which were put up for sale at Santander Lighthouse
to raise funds for the program.
Since 2002:
• We have mobilized over R$ 200 million;
• We have supported 293 municipalities across all regions of the
country;
• We have impacted 1.2 million children, adolescents and their
families.
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Social programs
Friend of Value
The year 2022 marked the 20th anniversary of Friend of Value,
an initiative dedicated to safeguarding the rights of children and
adolescents in vulnerable situations. Through our program, we
enable individuals and corporations to actively contribute by
allocating a portion of their income tax to municipal funds that
aim to guarantee the rights of children and adolescents.
This year, we enlisted a team of 600 mobilizers to inspire our
employees, partners, and customers to exercise tax choice. As a
result of this initiative, we raised a record R$ 21.5 million, which
will support 100 projects across 21 states.
The initiatives, aimed at providing support, combating child
labor, abuse, and sexual violence, will benefit approximately
12,000 children and adolescents.
In addition to mobilizing our staff and relationship network, we
make a direct contribution to the fundraising efforts. Each year,
we allocate 1% of the income tax owed by the Bank to support
this initiative.
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Kekil
Santander
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