Nova Realidade Covid-19 após 1 ano

Overview KPMG To understand COVID-19's lasting impact on consumer needs, behaviors and preferences, KPMG International sponsored the "Consumers and the new reality" survey, with more than 75,000 consumers in 12 markets in six distinct waves over 4 months. In addition, we are in the 3rd Edition of the study "Me, my life, my wallet", carried out with 18,000 consumers, with the objective of understanding consumer trends during the Covid-19 pandemic. Global data reveals that 81% of respondents are currently shopping more online, while 58% are using technologies other than what they were used to. Many consumers who were not yet used to e- commerce also needed to change old habits. Those already shopping online have expanded their digital presence: 44% of respondents to the global study reported that they are using more and more varied technologies. From a Brazilian perspective, the vast majority (94%) of consumers who changed their shopping behavior during the pandemic intend to continue using e-commerce sites, online platforms or market places going forward. Due to the pandemic, the jump in online shopping was 81% in comparison between 2020 and 2019. The survey also revealed that nearly half (53%) of Brazilian consumers consider compliance with the rules of the General Data Protection Law (LGPD) a priority in online relationships. Another data is that a third of them (31%) updated their social media privacy settings before the pandemic, a percentage that increased to 38% afterwards. © 2021 KPMG Auditores Independentes Ltda., a Brazilian limited liability company and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved. BD210890 Página 57

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