Digital Transformation and Health & Wellness Journey
Our systematic and agile approach to TDA transformation is a great example of the power of AIA as a
group. We take best practices from one part of the Group and replicate them across our other
businesses, and when we create new capabilities, we test and learn in one area before industrialising
across the rest of the Group.
As we embed TDA across the Group's front office, middle office and back office from sales and services
through investments, risk, compliance, human resources and finance. We are transforming AIA into a
world-class digital insurer.
Lee Yuan Siong - Group Chief Executive and President
Step change in our TDA capabilities is imperative to achieve our strategic priorities. Our transformation
is progressing at pace and will deliver long term profitable growth well into the future.
In today's presentation we will take an in-depth look at how we are embedding TDA in every part of our
business and delivering on our strategic priorities. Our TDA-led strategy builds on our significant
competitive advantages, further differentiates us from our competitors and will ...
Scale and enhance AIA's unrivalled quality distribution platform;
• Provide personalised, innovative and compelling propositions to our customers; and
Deliver leading customer experiences and service standards.
We will showcase how we are future proofing our differentiated Premier Agency by driving scale,
productivity and quality and how we are expanding across new provinces and cities in China efficiently
and at scale.
Our capability and track record make us the partner of choice for leading banks and digital platforms
across the region. We will demonstrate how we leverage TDA to better connect and serve customers
through a true omni-channel model, bringing AIA new growth opportunities.
TDA is helping us deliver innovative propositions with speed and scale, providing many new and exciting
services to our customers through exclusive partnerships with best-in-class providers, helping them
better manage their health and financial wellbeing. One great example is AIA Vitality. And you will see
how our signature programme drives positive behavioural change, better health outcomes and higher
shareholder value.
And through TDA we are creating distinctive, personalised and more meaningful experiences for our
customers such as Xiao Bang, our award-winning Al virtual assistant that allows us to handle extensive
customer interactions while delivering a high-quality and personalised experience.
Our unrivalled distribution, compelling propositions, and leading customer experience are key to fulfilling
our Purpose of helping millions of people live Healthier, Longer, Better, Lives and extending our track
record of delivering long-term shareholder value.
We have lots of exciting things to share with you today, so let's get started.
Bill Lisle - Regional Chief Executive and Group Chief Distribution Officer
Our multi-channel distribution platform gives AIA unrivalled access to billions of new and existing
customers across Asia.
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