Management Presentation

KEY GROWTH PRIORITIES 1 2 (3 REIGNITE THEATRICAL GROW DIVERSIFIED LEVERAGE ECOSYSTEM EXHIBITION BUSINESS 4 FINANCIAL DISCIPLINE & OPERATIONAL EXCELLENCE DRIVE ATTENDENCE & FREQUENCY INCREASE CONSUMPTION ENHANCE THE GUEST EXPERIENCE GROW DIVERSIFIED BUSINESS UNLOCK VALUE OF DATA DRIVE VALUE ACROSS BUSINESSES OPTIMIZE ASSETS OPTIMIZE OPERATIONS FINANCIAL STABILITY/ LIQUIDITY Concession Offerings CineClub Digital Products Location-Based Entertainment Ecosystem Data Increase Content Pricing Strategies Amusement Solutions Scene+ Data Revenue & expense synergies Optimizing Square Footage Cost Management Capital Structure Automation and ΑΙ Premium experiences Capital Allocation Media Marketing Scene+ We will continue to advance growth initiatives and drive long-term value for our shareholders Cineplex Inc. Not to be distributed, reproduced or used without permission. | 27

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