Harley-Davidson Investor Discussion

Building a leadership team with A&L expertise and executing on brand consistency across our own and licensed products PILLAR 4: GROWTH BEYOND BIKES PLAN TO GROW IN APPAREL AND LICENSING Evolve H-D Motorclothes - Execute seasonal and 3-year line plan Modernize aesthetic Create min assortment & sell thru KPI's Create & Scale H-D Lifestyle - - Create modern H-D aesthetic Attract new (female) consumers Lead in U.S., accelerate internationally Fewer. Deeper. Bolder. Manage SKU productivity & lifecycles - Deliver milestone accountabilities - Segment by product & channel 12

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