BuzzFeed Inc. Entertainment & Culture Presentation
BuzzFeed Inc.
2
Completed acquisition of Complex Networks.
COMPLEX
NETWORKS
Acquisition Rationale
Highlights
Expands further into new
audiences and verticals with clear
category leadership
Deepens engagement with
existing demographic
Leader in Time Spent
among males 18-24 (1)
Iconic Brands and IP
COM
HOT
PLEX
ONES
PIGEONS
&PLANES
FIRST
WE
COM
TEAS
Cements opportunity as defining
youth media platform
Clear two-way synergies and
monetization opportunities
2.5x more diverse reader
demographic compared to
total digital population (2)
PLE
CON
(1) Comscore Media Metrix, Multi-Platform, Key Measures, October 2021 (Males 18-24). As compared to competitors including: New York Times Digital, Meredith Corporation, Hearst, Discovery Inc. Conde Nast, Washington
Post, Vox Media, Dotdash, Group Nine Media, Vice Media Group, Bustle Digital Group.
(2) Refers to Black/African-American males age 18-34. Comscore, June 2021.
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