Aurora Investment: Better Overview

Go-to-market under our own brand and our partners' brands Better D2C ✓ Direct customer acquisition Own entire customer experience end-to-end ✓ Low-cost value proposition ✓ Better-branded, high quality customer experience ✓ Strong brand affinity ✓ Powered 100% by Better technology ✓ Provide bespoke experience by combining existing solutions and customizing functionality "Providing frictionless, digital experiences to our customers is core to Ally's strategy. We're revolutionizing digital banking by putting all of our customers' core financial services needs at their fingertips. With Better, we will deliver best-in-class mortgage experiences in a highly innovative and scalable way, furthering our role as a financial ally for our customers." Diane Morais Ally's President of Consumer and Commercial Banking Products.1 AMERICAN EXPRESS B2B ally PROGRESSIVE Zero-CAC, co-branding or white-label solutions Better 1. Ally press release, April 18, 2018 25

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