Travel Nevada Brand Evolution and Market Development Strategy
TACTICS (CONTINUED)
> Attend U.S. Travel Association's IPW international buyer/
supplier conference to conduct one-on-one business
meetings with international tour operators and media
looking for new itineraries, destinations, and attractions
to offer.
› Resume webinars and travel agent training sessions in
targeted international markets.
> Maintain culturally appropriate resources (guides, pop-
ups, etc.) for each market and provide fulfillment to in-
market tour operators.
› Leverage Brand USA Partnership cooperative marketing
opportunities to tap into a wider international audience
and maximize resources.
• Maintain membership with professional organizations
such as Skal, Visit USA committees and other
international travel trade organizations.
INTERNATIONAL MARKET
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