Capital Markets Day: Commercial Execution and Innovation in Obesity Care
16
Commercial execution and innovation
Obesity care
Physicians engaged in Obesity care are best characterised by
mindset rather than specialty
Prescribers differ depending on the
country and region
Supporting obesity clinics across
IO geographies
100%
100%
100%
100%
160
478
682
1,015
Prescriber Scripts
base issued
Prescriber Scripts
base issued
2018
2019
2020
2021
GP
Endo
Other¹
Obesity clinics
1 Other includes: Internal medicine, nurse practitioners, paediatricians, gynaecologists, gastrointestinal specialists
IO: International Operations; HCP: Health care provider; TRx: Total prescription; GP: General practitioner, Endo: Endocrinologist; PCP: Primary care physician
Healthcare provider reach
Expand and educate the HCP base
OBESITY CLINICS
PROGRAMME
In 2021, around 9,000 HCPs trained
70% of all trained HCPs are PCPs
Linking patients with the HCPs
direct
care
obesity
Awareness, diagnosis, treatment
Pharmacy engagement model
Pharmacy patient management and
SaxendaⓇ network pharmacy
programmes
Novo NordiskⓇ
CMD22
CAPITAL MARKETS DAYView entire presentation