Bridging the Financial Inclusion Gap

Continue to invest in MarTech capabilities to lower cost of acquisition and to drive customer engagement Further strengthening of MarTech... Omni-channel Real Time Event Driven Engagement Platform AppsFlyer Marketing analytics & attribution platform enabling new capabilities & use-cases 1,000+ Nudge Variants 150+ Use Cases Run automated smart campaigns with real-time data feedback loop • Drive cross-sell of products across internal/ external platforms ...and driving Impact Cost of acquisition for CC went down by 43% Cards CAC 150 -43% 100 50 100 57 0 Q2 FY 23 Q3 FY 23 Customer journey orchestration with seamless hand-off across devices & platforms Omnichannel communication and customer engagement Campaign to Drive Bank QR usage by merchants Txn Vol Google Ads Google Tag Manager 150 +42% 100 Cross platform implementation 142 50 100 Data: Single Source of Truth Indus Personalization Engine Ceasy CREDIT Indus Mobile THE ALL IN ONE BANKING APP Indus MERCHANT SOLUTIONS SA, FD OAO, etc. Q2 FY 23 Q3 FY 23 New capability Existing capability 1 IndusInd Bank

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