HARLEY-DAVIDSON STRATEGY

CONSUMER PERSONAS HAVE CHANGED THE WAY WE VIEW OUR OPPORTUNITY HARLEY Non-Rider Aspirational Rider Rider Inspired by Harley-Davidson Values of Freedom and Adventure and... ... May engage with Harley- Davidson in the future - Engage With Us Today – Might become a Rider Someday ...Ride a Motorcycle (any brand) today 8

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