90-day game plan
KPI definitions
Term
Definition
Key performance indicators
Locations
•
Desks
Memberships
Occupancy
Enterprise membership
percentage
Net retention rate
Run-rate revenue
Committed revenue
backlog
Location contribution
margin
The number of unique open WeWork buildings (or groups of buildings to the extent they are marketed as a single branded place) where there are desks available for access by members.
Mature locations have been open for more than 24 months.
•
Estimated number of available desks at open WeWork locations, is not meant to represent the actual count of desks at our locations
Desks are a key indicator of our scale and our capacity to sell memberships across our global platform
The number of WeWork memberships and on-demand memberships.
•
WeWork memberships are memberships that provide access to a desk and represent the number of memberships from our standard solutions and configured solutions.
On-demand memberships provide access to our on-demand solutions: shared desks or shared private spaces as needed, by the minute, hour or day.
Each WeWork membership and on-demand membership is considered to be one membership.
WeWork memberships divided by the estimated number of desks available at open WeWork locations.
Enterprise memberships represent memberships attributable to enterprise members, which are organizations with 500 or more full-time employees. Enterprise membership percentage
represents our memberships attributable to these organizations divided by total memberships. There is no minimum number of desks that an organization needs to reserve in order to be
considered an enterprise member.
We calculate our net membership retention rate for a given period by dividing (1) the total number of WeWork memberships as of the last day in the period from all members that had at
least one WeWork membership as of the first day of the period by (2) the total number of WeWork memberships from those same members as of the first day of the period. This member-
based net retention rate reflects any expansion in WeWork memberships and is net of contraction or attrition over the period, but excludes WeWork memberships from new distinct
members added during the period. Our net membership retention rate also excludes WeWork memberships attributable to IndiaCo locations.
Revenue recognized in accordance with GAAP for the last month of a given period multiplied by 12.
Total non-cancelable contractual commitments, net of discounts, remaining under agreements entered into as of a given date and which we expect will be recognized as revenue
subsequent to such date. For membership agreements with month-to-month commitments commencing in a future month, the contractual commitment recorded within committed
revenue backlog is one month of revenue. Existing month-to-month membership agreements are not included in the calculation of committed revenue backlog.
"Location contribution margin including non-cash GAAP straight-line rent expense" represents membership and service revenue less location operating expenses, net of stock-based
compensation expense.
"Location contribution margin excluding non-cash GAAP straight-line rent expense" represents "Location contribution margin including non-cash GAAP straight-line rent expense" further
adjusted to exclude the non-cash GAAP straight-line rent expense. For the purposes of this presentation, "Location contribution margin" or "WeWork Location contribution margin" refers
to Location contribution margin excluding non-cash GAAP straight-line rent expense.
Note: Location contribution margin percentage represents Location contribution margin as a percentage of membership and service revenue.
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