USL Strategy Refresh
India's Household Population
RISING AFFLUENCE providing breakout opportunity at the top
DIAGEO
Printed from
THE TIMES OF INDIA
India set to have third-largest number of high-income
households globally by 2030: McKinsey
TNN Sep 9, 2021, 0913 PM IST
2021
2024:
(GDP- INR 250 tn)
(GDP-INR 340 tn)
316m
Annual HH income
296m
12m(4%)
> INR 28L High
9m(3%)
85m (26%)
INR 4.8 - 28L Upper Mid
68m
(23%)
85m (29%)
95m (29%)
INR 2.4-4.8L Lower Mid
<INR 2.4L Low
125m
134m (45%)
(39%)
2021
2024
Source: WEF/Future of Consumption, India report,
PRICE projections based on ICE 360 degree surveys (2014, 16, 18)
Aspiring
Middle/ Mainstream
Affluent
(in INR) *
Consumer Prices
Diageo India portfolio
>2000
800-2000
400-800
<400
Popular
Prestige
Premium
Luxury
VAT
69
SMIRNOFF
Sudar
OLD
TAVERN
WHITE
MISCHIE
LLF
BAND
GIN
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