Meyer Burger Investor Presentation
MEYER BURGER CAN OBTAIN UNIQUE MARKET
POSITIONING, ENABLING HIGH MARGINS
MEYER BURGER
Average selling price / manufacturing costs 1,2
Standard segment
European
module
competitors³
Standard HJT
competitors
Uncompetitive
product
offering
H
Asian
PERC competitors
High-efficiency segment
IBC competitors
I
Meyer Burger
HJT/SWCTⓇ
The captive business model prevents
competitors' access to HJT/SWCT®, so
that Meyer Burger can maintain
margins long-term
PERC: low-margin commodity business
with exhausted cost reduction potential
High-efficiency competition: very high
prices due to positioning as a premium
product in the residential market - but
with significantly higher production
costs
Margin
Average
selling price
Module efficiency2 [%]
Average
manufacturing costs
Source: Company datasheets, Solarmedia (Q4 2019), PV Info Link, analyst reports, expert interviews;
1) Average sales price: reference prices from publicly available sources for “black-black" modules; production costs: COGS, incl. D&A; 2) average of several
manufacturers for different categories; 3) module production with purchased Asian cells of medium performance class
13
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