Investor Presentaiton
Development of Unsweetened Coffee Beverage MARKET
TULLY'S COFFEE
RTD Coffee Market
(Market/¥billion)
1,000.0
(million cases)
Tully's Brand
RTD Coffee Market
20
PITO EN
We Love Nature
TULLY'S
COFFEE
TULLY'S COFFEE BRAND
Over 15 Million Cases
Record High
Sales Volume
900.0
800.0
700.0
15
►Two Leading Unsweetened Coffee Flavors drive Strong Sales
TULLY'S COFFEE
BARISTA'S BLACK
TULLY'S
COFFEE
TULLY'S COFFEE
BARISTA'S
Sugar-Free Latte
10
TULLY'S
COFFEE
YoY
BARISTA'S
BLACK
+12%
YOY
BARISTA'S
無糖 LATTE
+30%
5
Arabic 10%
Arabica
600.0
0
'10
'12
'16
'19
'20
'21
'22
'23Est.
Source: ITO EN, Market: Calendar year ITO EN: May to Apr/Sales Volume
Shift to Unsweetened Coffee in the Coffee Beverage Market
2010
2022
Unsweetened Coffee Ratio
18% approx
33%
Source: ITO EN
Fiscal Year 2023
New Proposal
►Collaboration of Three Companies Starts
⚫ALL NIPPON AIRWAYS CO., LTD.
• Tully's Coffee Japan Co., Ltd.
■ITO EN, LTD.
(From June 2023)
Copyright (C) All Rights Reserved. ITO EN, LTD.
ANA
期間限定一
ICED
COFFEE
TULLY'S
COFFEE=
MorrisIONAL ALITY
Quantity base
New Trend Sensation created by Black Coffee & Carbonation
TULLY'S COFFEE BLACK&SODA GASSATA
Taste the Deliciousness of Black Coffee
Enjoy the Creamy "Black Foam"
Effortless to Pour into Glass
TULLY'S
Black
Foam
BLACK&SODA
GASSALA
ブラックコーヒーソーダ
イメージ
Launched May 8
Delivering the New Value of Black Coffee to Meet Diversifying Tastes
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