Investor Presentaiton
DECO INDIA
The key has been continuously attempting to understand and meet
the changing needs of the ever-changing consumer
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Refashioned retailing – focus on dealer influencing the consumer
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Increased reach - 15,000 retailers to 55,000 retailers (43,000 ColourWorlds -
proprietary tinting system)
Achieved a premium image; high sale of faux finishes.
Leader across all geographies except Kashmir
• 70% of sale on 3 day payment
• Use Information Technology across all areas of operation
135 depots servicing 55,000 customers yet reduced FG inventories
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20 to 30 new products every year
• Built the largest and most modern factories in the world
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Branched into waterproofing, painting tools, premium wood finishes, adhesives
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