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Investor Presentaiton

Company Overview Comprehensive portfolio catering to the mass consumption market ⚫ Electronics - Stabilizers, UPS, Solar Inverter; Electricals - Wires, Pumps, Switchgears, Modular Switches; Consumer Durables - Fans, Water Heaters, Kitchen Appliances, Air Coolers ⚫ Household consumption market will continue to grow at a significant pace going forward Invested in a strong distribution network Strong Brand Equity • . Spread over 30 branches nationwide Network of 30,000+ retailers . Aggressive ad spends and sales promotions have created a strong equity and brand recall Strong established player in South India with leadership in the Voltage Stabilizer segment Expanding towards a pan India presence • Significant investments committed towards aggressive expansion in non-South markets • Increased capacities for house-wiring cables and solar water heaters Mix of in-house and outsourcing production model provides flexibility Increasing market share across all product lines • Follows an asset light model outsourcing ~58% of its products from a range of vendors Tie-ups with SSIs/self-help groups spread across southern India . • Blended manufacturing policy helps optimize capex and working capital requirements Leadership position in its flagship product, voltage stabilizers, with over 51% market share Successfully gained market share in all of its product categories Rapidly expanding market share in the non-South markets V-GUARD 14
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