Investor Presentaiton
Company Overview
Comprehensive portfolio catering to
the mass consumption market
⚫ Electronics - Stabilizers, UPS, Solar Inverter; Electricals - Wires, Pumps, Switchgears, Modular
Switches; Consumer Durables - Fans, Water Heaters, Kitchen Appliances, Air Coolers
⚫ Household consumption market will continue to grow at a significant pace going forward
Invested in a strong distribution
network
Strong Brand Equity
•
.
Spread over 30 branches nationwide
Network of 30,000+ retailers
.
Aggressive ad spends and sales promotions have created a strong equity and brand recall
Strong established player in South India with leadership in the Voltage Stabilizer segment
Expanding towards a pan India
presence
•
Significant investments committed towards aggressive expansion in non-South markets
• Increased capacities for house-wiring cables and solar water heaters
Mix of in-house and outsourcing
production model provides flexibility
Increasing market share across all
product lines
• Follows an asset light model outsourcing ~58% of its products from a range of vendors
Tie-ups with SSIs/self-help groups spread across southern India
.
•
Blended manufacturing policy helps optimize capex and working capital requirements
Leadership position in its flagship product, voltage stabilizers, with over 51% market share
Successfully gained market share in all of its product categories
Rapidly expanding market share in the non-South markets
V-GUARD
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