Investor Presentaiton

52-week HH penetration growth rate has slowed due to yearlong out-of-stocks Freshpet Penetration Growth Total HH's 2,532,671 +17% 1,845,346 +32% 3,102,597. +23% 2,405,811 +30% 3,804,076 +23% 3,049,673 +27% 4,137,713 +9% 3,387,943 +11% 2018 2019 2020 2021 Total Penetration Core Dog Penetration • Total Penetration Trendline .....Core Dog Penetration Trendline Source: Nielsen HH Panel for the period ending early-November 2017-2021 14

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