Investor Presentaiton

Commercial in confidence March and April were dedicated to our first Public Health Campaign, a national rollout designed to educate the public about the importance of strain specificity in probiotic supplements. The multimedia campaign spanned above-the-line and below-the-line advertising, including on-demand TV, OOH, all owned digital channels (blog, website, socials, eDMs), in-store signage and consumer resources. Based on post-campaign reports, our messaging reached close to 1.5 million people. 35

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