Sustainability Report 2021 Vivara
34
Circular economy
103-2 | 103-3 | 301-2 | 306-2
Optimizing resource efficiency by circulat-
ing products is among the principles of the
circular economy. The sustainable concept
gives new life to an item by reducing the ex-
traction of resources, extending the life cycle
of products, and respecting the environment.
We believe that these factors can be fully ap-
plied to the jewelry industry, with the reuse
of precious and finite metals, in accordance
with the consumers' wishes, avoiding prima-
ry extraction of these resources and reducing
impacts to natural resources.
Gold: We encourage the circularity of gold,
investing in promotional actions that, be-
sides preserving resources, intensify our
relationship with our customers. We receive
gold jewelry for reuse throughout the year,
but it is during the Gold Week, carried out
periodically, that the theme is highlighted:
the jewelry brought in by the customers is
valued at 15% above market value.
Silver: in a pioneering initiative, we launched
the Silver Week in 2021, a promotional ac-
tion that collected raw material to give life
to new products, further strengthening our
commitment to the climate through tangible
results. Our customers were invited to renew
their collection by exchanging bracelets of
the classic Moments line and used pendants
from Life by Vivara for instant credit. Reuse
of silver, compared to extraction, reduces
CO2 emissions into the atmosphere by 86%.
Diamonds: upgrading diamonds encourages
the exchange of jewelry items acquired in our
stores for others of greater value, using the
old item as credit. A solitaire (in earrings, a
charm, ring or necklace) can be upgraded to
another diamond solitaire with a higher carat
weight and higher price, by payment of the
difference between the price of the new item
and the amount paid for the previous one.
This upgrade also applies to engagement
rings, even if engraved. The items go through
a recovery process and are put on sale again.
Circularity of jewelry¹
NEW JEWELRY
JEWELRY IS RECEIVED IN STORI
The customer brings their
gold, silver, or gold and silver
diamond jewelry to a store
where the piece is priced,
generating immediate credit
for exchanging for new items
The new items are sold
at the points of sale
Circular
economy
The reuse of gold and silver, if
compared to extraction, avoids
emission of 98% and 86% of CO2
into the atmosphere, respectively,
encouraging conscious consumption
and turning the economy around
The material is sent to the
factory for manufacturing
of new items
MELTING AND RECOVERY PROCESS
Currently, approximately 25%
of our gold jewelry is produced
with gold sourced through the
circular economy
1. In compliance with the regulation of each campaign: Gold Week, Silver Week and Diamond Upgrade.
SUSTAINABILITY REPORT 2021 VIVARA
SUSTAINABILITY REPORT 2021 VIVARA
35View entire presentation