Sustainability Report 2021 Vivara slide image

Sustainability Report 2021 Vivara

34 Circular economy 103-2 | 103-3 | 301-2 | 306-2 Optimizing resource efficiency by circulat- ing products is among the principles of the circular economy. The sustainable concept gives new life to an item by reducing the ex- traction of resources, extending the life cycle of products, and respecting the environment. We believe that these factors can be fully ap- plied to the jewelry industry, with the reuse of precious and finite metals, in accordance with the consumers' wishes, avoiding prima- ry extraction of these resources and reducing impacts to natural resources. Gold: We encourage the circularity of gold, investing in promotional actions that, be- sides preserving resources, intensify our relationship with our customers. We receive gold jewelry for reuse throughout the year, but it is during the Gold Week, carried out periodically, that the theme is highlighted: the jewelry brought in by the customers is valued at 15% above market value. Silver: in a pioneering initiative, we launched the Silver Week in 2021, a promotional ac- tion that collected raw material to give life to new products, further strengthening our commitment to the climate through tangible results. Our customers were invited to renew their collection by exchanging bracelets of the classic Moments line and used pendants from Life by Vivara for instant credit. Reuse of silver, compared to extraction, reduces CO2 emissions into the atmosphere by 86%. Diamonds: upgrading diamonds encourages the exchange of jewelry items acquired in our stores for others of greater value, using the old item as credit. A solitaire (in earrings, a charm, ring or necklace) can be upgraded to another diamond solitaire with a higher carat weight and higher price, by payment of the difference between the price of the new item and the amount paid for the previous one. This upgrade also applies to engagement rings, even if engraved. The items go through a recovery process and are put on sale again. Circularity of jewelry¹ NEW JEWELRY JEWELRY IS RECEIVED IN STORI The customer brings their gold, silver, or gold and silver diamond jewelry to a store where the piece is priced, generating immediate credit for exchanging for new items The new items are sold at the points of sale Circular economy The reuse of gold and silver, if compared to extraction, avoids emission of 98% and 86% of CO2 into the atmosphere, respectively, encouraging conscious consumption and turning the economy around The material is sent to the factory for manufacturing of new items MELTING AND RECOVERY PROCESS Currently, approximately 25% of our gold jewelry is produced with gold sourced through the circular economy 1. In compliance with the regulation of each campaign: Gold Week, Silver Week and Diamond Upgrade. SUSTAINABILITY REPORT 2021 VIVARA SUSTAINABILITY REPORT 2021 VIVARA 35
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