Sustainability Report 2020

Portobello's Strategies Portobello Solidarity that is born out of hardship.2020 saw important social actions promoted by Portobello, which expanded into a nation-wide program COLETIVO SOLIDÁRIO The Coletivo Solidário is an initiati- ve that combines the strength of the Portobello brand, the unifying and mobilizing potential of Portobello Shop stores and the social initiatives of our architecture and design par- tners to, collectively, advance good actions in all of Brazil. A digital platform publishes and pro- motes good ideas turned into actions to help our communities. One example took place in March, during Easter, when Portobello Shop Campinas, in Santa Catarina, offe- red food to the homeless and the poor. Each volunteer cooked 10 me- als at their own home and brought them to the store, which then han- ded them out. For its part, Portobello Shop Bauru, in São Paulo, donated tiles to reno- vate the house of a poor family as part of a project headed by archi- tect Giovanna Ghirardello. Another interesting project in this areas is Mãos à Sobra, sponsored by Porto- bello Shop Catalão, in Goiás, which collects leftover building materials to renovate the houses of poor families and charitable organizations. Learn more about the social projects supported by the Portobello Shop chain stores CHARITABLE WINTER A nation-wide campaign promoted by Portobello Shop that collects clo- thing, blanket and food donations. Over the months of July and August, 61 stores encouraged their partners, employees, customers and desig- ners to donate. In return, for every 10 articles of clo- thing or for every blanket collected Portobello Shop donated an amount equivalent to a blanket; and for every 10 kilograms of food or for every ba- sic food basket collected Portobello Shop donated an amount equivalent to a basic food basket. M 3.414 peças de roupas arrecadadas 730 cestas básicas arrecadadas 65 cobertores arrecadados R$ 30 mil doados pela franqueadora para que as lojas destinem a instituições locais Sustainability Report 2020 33

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