Saga's Superbrand Strategy

POWERING A 'LIFE UNLIMITED' THROUGH INSIGHT A SIGNIFICANT OPPORTUNITY Health + 88 years 86 years Wealth + Time £395k average total individual wealth 25m free hours (on average) Those reaching 60 in 2023 have another 25-30 years Those approaching 65 years old (60- 64 years) are the wealthiest in UK society Released when 59-year-olds move in their 60s and beyond 15% Those aged 65+ limited by health 9% Those aged 65+ limited by health £ £ £ Ý 6 activities and feeling very healthy, particularly Saga customers This group have always been wealthier during their lives than any other group 70% of those retired say it fills them with excitement and are doing an average of six activities 13 Capital Markets Event - Saga's Superbrand Strategy SAGA

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