System1 Investor Presentation Deck

System1 At a Glance Deliver high intent customers at scale Spend $625M annually (FY22) on digital advertising across all major sources of customer traffic $839 Million 2022 revenue Diversified across ~40 major advertising categories and ~2.8M paying subscribers to our digital subscription products RAMP is our technological advantage Proprietary Responsive Acquisition Marketing Platform (RAMP) efficiently identifies, acquires, and serves ads to consumers across any advertising vertical Flexible and dynamic business model Our platform solution protects against demand shifts in the online advertising marketplace and reliance on specific verticals and advertisers Note: See Appendix for a reconciliation of non-GAAP metrics to comparable GAAP metrics. Includes Protected.net results for January 1, 2022 through January 26, 2022. Note: ~2.8M paying subscribers as of June 30, 2023. 5 SYSTEM

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