Olaplex Results Presentation Deck

INCREASING AND OPTIMIZING MARKETING INVESTMENT *Including marketing expense, sampling and certain payroll related to sales and marketing Q2 2023 EARNINGS $80-85MM* in FY23 vs. $70MM* prior and $40MM* in FY22 Increasing aspects of our new brand campaign Repurposing some of the upper funnel out-of-home activations towards digital media and broadcast/connected TV Focusing more efforts on improving our standing with the Pro community OLAPLEX.

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