Harley Davidson SPAC Presentation Deck

THE LIVEWIRE CUSTOMER Target LiveWire Customers 13 COME FROM EVERY AGE GROUP On average, expected to be several years younger than buyers of similarly pric ICE motorcycles ARE LONG TIME RIDERS, AND FIRST TIMERS Must win with experienced riders, while expecting a higher percentage of new-to-sport riders PRESENTED A CHOICE OF ROUTES A brick-and-mortar journey An omni-channel journey (digital to physical) A digital-only journey W

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