Yelp Investor Presentation Deck

Significant monetization opportunity Our strategy is designed to increase lead monetization and quality in Services categories Yelp's large audience generates millions of leads every day ¹Services leads on Yelp include requests, calls, and URL clicks. <10% 2018 Consumer Services Leads¹ Monetized Services Leads 2022 -25% Broad-based Local Ad Platform In 2022, we monetized approximately 25% of those leads in Services¹ while focusing primarily on lead quality To drive greater monetization, we are focused on: Improving lead quality Growing our large volume of consumer leads Matching consumers with the right service pros 15

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