Klarna Investor Presentation Deck
Representative
consumers
80%
of the total adult population
in our most mature markets
are Klarna users
Balanced representation
·
60% Women
40% Men
Klarna's user base is diverse,
there's no typical customer.
From all income levels
Klarna consumers earn
according to average income
level distributions
In all stages of life
27% Single w/o children
18% Partner w/o children
7% Other
11% Single with children
36% Partner with children
Responsible credit
users
$100
average outstanding credit
balance per consumer vs.
$6,000 for credit card users
All educational backgrounds
9% Other
32% University
28% Secondary Education
31% Post-secondary Education
Responsible payers
99%
of consumer
balance at Klarna
is paid
Living in all areas
28% Rural
40% Suburb
32% CityView entire presentation