Asos Results Presentation Deck
BUSINESS UPDATE - MEDIUM TERM FOCUS
Our medium-term commitments are focused on the following areas
Leverage our platform
and capabilities
Platform development through the rollout of
Flexible Fulfilment
Enable the customer experience through data
science, personalisation and experimentation
Expand Premier to increase engagement
Deliver a more efficient and effective organisation
through Operational Excellence
Amplify our
winning offer
create
Double down on our fashion credibility by
investing in "fashionability" and elevating our
brands to "Iconic" status leveraging our top
performing design team
curate
Expand our platform and partner offer with a
specific focus on Face + Body and Sportswear
convert
Improve our customer offer with more international
imagery and tailored category experiences
Double the size of
US and EU
Back with
marketing
investment
Grow and
localise the
assortment
Enhance
local
operations
Further
localise the
experience
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